Ningbo Jiangfeng Electronic Materials Co., Ltd. is engaged in the research and development and production of ultra-high purity metals and sputtering targets for ultra-large scale integrated circuits. Since its establishment eight years ago, the company has received strong support from the science and technology policy represented by the National 02 special project. The company's business has developed rapidly. At present, Jiangfeng Electronics' production capacity has ranked in the forefront of the world's target industry. Our products have successfully penetrated into world-class semiconductor companies including North America, Japan, Korea, Southeast Asia and Taiwan, and have been used in the mass production of 28nm technology 28nm wafer nodes. At present, our technical level is close to the forefront of the world, and it has become a fast-growing Chinese force in the world of ultra-high purity metals and sputtering targets.
Returning to the hard work experience of the company for 8 years, the following experiences are shared with friends in the industry:
I. 02 special projects promote the integration of the industrial chain, collaborative innovation to accelerate their own development.
In the early days of the venture, we participated in the 02 special project earlier. At that time, we had no cooperation with the upstream and downstream manufacturers. Under the guidance of the special project 02, we established cooperative relations with Ningxia Oriental Industry, Xinjiang Zhonghe, Zunyi Titanium Industry and Beijing Nonferrous Metal Research Institute. Has achieved fruitful results. For example, at present, all of our company's materials for 28nm technology are entirely from Ningxia Oriental Industry. This cooperation with the upstream industry has greatly promoted the company's R&D and production. What is more worthy of attention is that under the leadership of the 02 special project, our cooperation with downstream SMIC is closer. At the same time, the 02 special project aims to promote the development of the domestic industrial chain as one of the project objectives, which greatly enhances the sense of responsibility of the project partners. With a sense of mission, our targets have now fully entered SMIC.
“Collaborative innovation, leapfrogging development” is one of the main reasons for our current achievements.
Second, sales is the basis of survival, find the way from sales, and find a way to live.
Our team members are mainly from multinational companies in Japan and the United States. The difference is that when they work abroad, they are the first-line sales and customer service personnel in the market. They have accumulated rich business experience before returning to China. We know that especially for a start-up company, "sales is the basis of survival and sales are the last word." Therefore, at the beginning of the company's business, the company set up the idea of “selling R&D through sales, driving sales through sales, driving management progress through sales, and driving sales through talent sales”. The company puts "the customer is God", "the sole purpose of our work is to serve the customers", "the job of not serving the customers is meaningless", these concepts are embedded in the cells of the Jiangfeng entrepreneurial team. Although we are a technologically innovative high-tech company, the team has a keen market sense. Once we find opportunities in the market, we will mobilize quality resources and do our best to serve our customers.
“Enterprises have to go through the market for postgraduate research, and companies must grow in the market.” Jiang Feng’s position in the market today proves this.
Third, technical innovation in line with market demand is the core competitiveness, and quality service is the golden key to the customer's door.
At the beginning of the company's business, Jiangfeng has no brand. In the face of closed customers, what kind of strategy do we use to break the deadlock? We carefully study the customer needs of SMIC and find that the ring is not only expensive but also expensive. And the previous suppliers have many quality defects and the service has problems. This is the market demand and a valuable business opportunity. So we made the decision to develop the regeneration technology of the ring ring with the fastest speed, and saved millions of dollars for SMIC (Shanghai). Jiangfeng also became the first company to master the recycling technology of the ring ring, and applied for the relevant patent in the world. It is with this core technology that meets market demands that we have successfully opened the door to many customers in Taiwan and Japan.
Although the "door" is open, it does not guarantee that your products will continue to form sales on the client side. How to serve customers is your true competitiveness. In terms of customer service, Jiangfeng tactics are “early, fast, honest, and intelligent”, and our service is “early:” Based on early detection, early resolution, avoiding small things and dragging big things. Time rushed to the scene, relying on the front to command, something is not afraid, the accident does not hide '; Cheng: 'Customers should be open and honest, seriously, can not hide from the cat'; wisdom: 'effective guidance, data to speak, with professional knowledge to deal with '".
High quality is a must and is a matter of course. Opening the market still depends on technological innovation. It is through relying on technological innovation that we can bring more value to our customers. It is relying on the perfect service of Jiangfeng to build a brand of “super high purity”.
Fourth, continuous improvement of the quality system in actual combat, management localization, sales internationalization.
Jiangfeng Electronics has passed the quality system audit of leading semiconductor companies from all over the world. In 2012 alone, we accepted the quality system review of 63 companies around the world. Although two of Jiangfeng’s entrepreneurial teams have served as production directors of multinational companies, three have served as heads of multinational quality, and have rich experience in quality systems and practical management, but how do they work in the Chinese cultural environment? Establishing an effective quality management system remains a serious challenge. In the face of repeated customer audits, Jiang Feng has established a trust relationship with customers based on “enlightened, open, honest, and learning mindset” and “continuous improvement”, which has been widely recognized by customers.
The chip manufacturing industry is an international industry. Most of the managers engaged in this industry have foreign work and life experiences. They are very familiar with and master foreign management methods. However, the management experience of completely copying and copying foreign countries is not suitable for China's national conditions. Moreover, many of our returnees are mainly engaged in research and technology management work abroad. How to create a corporate culture and management system is not what we are familiar with and good at. Based on the local, we have to learn from many excellent Chinese companies. How to do Chinese-style management that suits the actual situation of our company is our topic.
The integrated circuit industry is also an international market, and there are inextricable links between customers. From the beginning of our business, we have put our vision on the international market. First of all, we are targeting Japanese customers, because Japan is familiar to us, and Japanese customers produce their own products instead of doing OEMs, and have greater autonomy. Right to choose a supplier. The successful sales in Japan have won us a good reputation, so we turned our attention to Taiwan because Taiwan's semiconductor industry has a strong comprehensive ability and ability to evaluate new products and technologies. Many customers in Japan, Taiwan, China, and the United States have communication channels within, and successful sales in one place will strongly support market development in another region.
"Zha fundamental soil, continuous improvement, targeting the global market" has ensured that Jiangfeng Electronics has achieved today's performance.
V. In-depth international cooperation and vigorously introduce core talents who master market, management and technology.
China's semiconductor industry started late, and the industrial supporting capacity needs to be improved. Therefore, it is necessary to cooperate with foreign countries in many aspects such as raw materials, equipment, technology and market information. Due to the long-term relationship with foreign countries, the Jiangfeng team has established a deep cooperation mechanism with multinational companies in foreign related industries. It can be said that without international cooperation, there will be no industrial status of Jiangfeng today.
Jiangfeng Electronics attaches great importance to the introduction of talents, especially to attract high-end talents who have an international perspective but have mastered the market and operations. After the reform and opening up, China sent a large number of outstanding personnel to go abroad. Because of their excellent academic performance and exquisite skills, most of them are engaged in technology research and development in foreign countries, and they are actually engaged in product design, promotion and technical services in the first line of the market, including engaging in frontline production and quality. Management talent is rare. To this end, Jiangfeng focuses on introducing talents with practical management capabilities or market development capabilities. Because only in the market and management to win, technology can fully play its due role.
The deep international cooperation and the introduction of comprehensive talents are the driving force for Jiangfeng's sustainable development.
6. Defining responsibilities and missions, achieving glory and dreams, “coming together with entrepreneurship and success”.
Jiangfeng people have a responsibility: "Giving Chinese manufacturing with more connotations"; Jiangfeng people have a mission: "adding brilliance to Chinese manufacturing"; Jiangfeng people have a dream: "becoming a world-class semiconductor company", Jiang Feng Electronics is not empty talk, but immersed in the blood of every employee, guiding everyone's work.
"My work represents the quality of Chinese manufacturing." The rapid development has brought unlimited glory and pride to Jiangfeng people. “With entrepreneurship and success together”, Jiangfeng Electronics strongly advocates entrepreneurial culture and shares the fruits of corporate growth.
"Responsibility, glory and dreams", Jiangfeng people are practicing their "Chinese dream" with full entrepreneurial passion.